Sometimes, there is a bigger show than music in town, and in these cases, rap and hip hop stars have a choice to make. Do they let the other events have their moment in the spotlight or do they decide to get involved and provide a touch of additional glamour to proceedings. You may argue that Floyd Mayweather doesn’t need assistance in bringing glamour and a touch of razzle dazzle to his fights but a little bit of additional bling for the ring isn’t a bad thing.
Even before his fight against Marcos Maidana got underway, Floyd had the support of some big names in the community. 2 Chainz and Rick Ross marched alongside Floyd on his way to the weigh-in for the big event and anyone who tuned in to the see the champ stride to the ring would have witnessed an exclusive version of Lil Wayne’s new track ‘Believe Me’.
Floyd had already hooked up with Lil Wayne before, with the boxer posting a clip of Lil Wayne and Drake working on the track in the studio. It seems as though boxers love using their special media accounts to make big announcements for musical artists as Mike Tyson recently announced the release of the new album by bluesy rockers The Black Keys.
The boxer, the hip hop star, the pop star and clowns
Lil Wayne was right beside Floyd on the march to the ring, as was Justin Bieber. That should have been more than enough of a star-studded entrance for the big fight but when Lil Wayne took to his seat; he was located next to Ashanti, who was also backing the champ. Footage of the glorified entrance can be seen here
There is a lot to be said for being at the heart of the action when all eyes are on you and the attendance for the venue was a 16,268 sell-out. The gate receipts for the fight brought in more than $15m, making it the fourth biggest fight in the history of Las Vegas. There is also the small matter of more than 1 million US households snapping up the fight on pay-per-view and then the untold millions of folk watching in bars and of course, all around the world.
In this light, it makes perfect sense for the hip hop community to be seen at these events and the push that Lil Wayne gave his album, Tha Carter V, will do him no harm at all. His appearance leading Floyd to ringside, with a new tune blaring out, will have bolstered his standing in the hip hop community, who love this sort of posturing, and would have placed him right in front of people who may not have found his music in other ways. There will be plenty of people that have much admiration for Floyd that they’ll be willing to check out the people who are endorsed by the champion. After all, are you going to argue with the man that is the WBC and WBA welterweight champion?